Disney Parks

Explore — Find Your Way to the Magic

Find Your Way to the Magic
Integrated Digital Marketing Campaign · 2026 Campaign Concept
Campaign focus: Awareness, engagement, and trip-planning conversions.
The Brief
Planning a first visit to a major theme park can feel overwhelming when there are so many attractions, experiences, and decisions to consider. This campaign was designed to make the planning journey feel more personal, approachable, and exciting from the very first interaction.
The Creative
Find Your Way to the Magic puts the visitor at the center of the story. Instead of simply showcasing attractions, the campaign helps people imagine what their own Disney experience could look like by bringing together short-form social videos, interactive Instagram Stories, targeted digital advertisements, a trip-planning landing page, and a three-part email sequence. Each channel serves a purpose: inspire discovery, encourage exploration, and help interested visitors take the next step. The campaign demonstrates how coordinated storytelling can connect initial inspiration with practical planning resources, giving audiences a clearer path from discovering a destination to exploring a visit.
Campaign Performance

Trip-planning traffic increased from 100,000 to 142,000 sessions. Email click-through rate and social engagement also improved over the campaign period.

  • 142,000 trip-planning sessions
  • 31.0% email click-through rate
  • 5.7% social engagement rate
  • 8.7% landing-page conversion rate
Campaign Deliverables

  • Social media carousel: Which Disney Experience Is Right for You?

  • Short-form video: Your First Day at Disney

  • Digital ad series: Your Story Starts Here

  • Email sequence: Start Planning · Build Your Day · Almost Time

  • Landing page: Plan Your Disney Day

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STARBOUND DIGITAL

Turning experiences into stories. Turning stories into connections.

Strategy · Storytelling · Experience

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