I believe the most meaningful marketing does more than capture attention. It creates connections, shapes perceptions, and turns ordinary moments into experiences worth remembering. Inspired by my love for travel and the connections formed through shared experiences, I approach marketing at the intersection of creativity and human behavior. I'm fascinated by what makes people connect with a brand, remember an experience, and choose to return.

As the founder of Starbound Digital, I bring together strategic thinking, creative storytelling, and experience-led marketing to help brands build relationships that extend beyond a single interaction.

Harvard University

At Harvard, I developed a strong foundation in economic analysis, consumer behavior, and strategic decision-making. Studying how individuals and markets respond to incentives helped me understand the motivations behind consumer choices. Through research, quantitative coursework, and academic projects, I strengthened my analytical thinking and learned to translate complex insights into practical business strategies.

Education

Columbia Business School

At Columbia, I developed a broader perspective on brand management, marketing strategy, and organizational leadership. Applying business frameworks to case studies and collaborative projects helped me connect creative ideas with business objectives. This experience shaped my approach to developing marketing strategies that combine consumer insights, compelling storytelling, and measurable results.

A.B. in Economics
2007–2011

Academic Distinction: Magna Cum Laude

Master of Business Administration (MBA)
2016–2018

Academic Distinction: Dean's Honors with Distinction

Work Experience

Senior Brand Marketing Manager

Spotify

Stockholm, Sweden · 2018–2021

I developed a deeper understanding of how brand strategy, consumer insights, and creative storytelling work together to build meaningful connections with digital audiences.

Key Responsibilities

• Led integrated marketing campaigns across digital and social platforms.

• Directed artist and creator collaborations to connect campaigns with music communities.

• Analyzed audience insights and campaign performance to optimize marketing strategies.

Key Achievements

• Increased campaign engagement by 35% through audience-focused creative strategies.

• Contributed to a 28% increase in campaign-driven digital traffic.

• Coordinated creator campaigns generating 5M+ combined impressions.

Marketing Manager

Airbnb

Manila, Philippines · 2014-2016

I strengthened my expertise in experience-led marketing, using destination storytelling and traveler insights to inspire audiences and promote meaningful travel experiences.

Key Responsibilities

• Planned digital campaigns showcasing destinations, unique stays, and local experiences.

• Developed audience-focused messaging informed by traveler research and booking behavior.

• Coordinated creator partnerships and cross-platform campaigns for regional audiences.

Key Achievements

• Increased social media engagement by 32% across selected campaigns.

• Contributed to a 24% increase in campaign landing-page traffic.

• Coordinated creator initiatives generating 3M+ combined impressions.

Marketing Coordinator

Marriott International

Singapore · 2011–2014

I developed a strong foundation in hospitality marketing, connecting hotel offerings and guest preferences with effective promotional campaigns.

Key Responsibilities

• Coordinated seasonal promotions for hotel stays, dining, and events.

• Created promotional content for email, social media, and traditional marketing channels.

• Researched guest preferences and competitor activity to support campaign planning.

Key Achievements

• Supported campaigns associated with a 20% increase in promotional email engagement.

• Contributed to a 15% increase in inquiries for selected seasonal offers.

• Coordinated 12+ promotional campaigns annually.

Expertise & Tools

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

Brand & Creative Strategy

Brand positioning · Campaign development · Creative direction · Integrated marketing communications · Brand storytelling

Digital Marketing & Engagement

Digital Marketing & Engagement

Digital campaign strategy · Social media marketing · Content strategy · Audience engagement · Digital advertising

Customer Insights & Analytics

Consumer behavior analysis · Audience research · Market and competitor analysis · Customer journey mapping · Campaign performance measurement

Experience-led Marketing

Experiential storytelling · Hospitality and destination marketing · Customer experience strategy · Community engagement · Brand experience development

Awards and Recognition

This website, including all of its domains, subdomains, text, graphics, images, logos, product names, service offerings, pricing structures, testimonials, case studies, and code (collectively, the "Content"), is an entirely fictional creation produced exclusively for academic and educational purposes as part of a school project. None of the entities, organizations, commercial enterprises, events, or products described, depicted, or referenced on this website exist in the real world. Any resemblance, similarity, or parallelism to actual persons (living or dead), existing companies, registered trademarks, or real-world events is entirely coincidental and unintentional.

STARBOUND DIGITAL

Turning experiences into stories. Turning stories into connections.

Strategy · Storytelling · Experience

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